What is Markup?

Last updated 2026-10-22

Short answer

Markup is the percentage a staffing firm adds on top of its cost to reach the bill rate.

Markup is a term you will meet constantly in IT staffing. This page explains what it means, how it appears in postings and emails, how a staffing team uses it and the mistakes to avoid.

In practice

Markup is calculated on cost: (bill rate − cost) ÷ cost. It is different from margin, which is calculated on the bill rate.

The same deal expressed as markup looks larger than when expressed as margin, so state which one you mean.

How it shows up

At a bill rate of $85 and a cost of $65, the markup is $20 ÷ $65, or 30.77%, while the margin is $20 ÷ $85, or 23.53%.

How a staffing team uses it

Quote consistently in your team and with clients. Convert with margin = markup ÷ (1 + markup).

Common mistakes

  • Using markup and margin interchangeably.
  • Calculating markup on the bill rate.
  • Forgetting employer costs on W2 deals.

Frequently asked questions

How do I convert markup to margin?

Divide the markup by one plus the markup. A 30% markup is 0.30 ÷ 1.30, about 23.1% margin.